In this economy it's important for companies to remember keep the customer first and that means customization...in our case, custom golf products.
We sell to these tournaments through companies well versed in logos (promotional products distributors).
I have been involved in the golf tournament industry for the past several years. We were selling our patented golf product (Made in the USA), through a supplier that also manufactured it and are now handling the marketing of this too.
Since the very nature of our golf product dictates that it be customized for each event (golf tournament premium, promotional golf accessory), I became interested at the sheer number of different logos that there are.
Our product has had many different logos since we began marketing the product. My business partner and I may never see all of them, but several are particularly interesting, because of the varied background of the companies.
Through our manufacturer and their promotional distributors, our product has been logo'ed with everything from Boeing, (the company that makes airplanes), to national charities, for local tournaments across the country raising money in the name of children killed in accidents, to a large Korean company (Samsung), to big box retailers, to large insurance companies, to top rock bands.
In fact the last (embroidered logo) units that were made, have not been given to the band yet, but they are a gift for the lead singer (Ed Roland) & company, of the band Collective Soul.
As it turns out Ed Roland is an avid golfer.
I had the chance to meet Ed at a show recently, having been invited by my friend Dean Zelinsky, of Dean Guitars to see the band perform in Chicago. After Ed learned about the business I was in, he said, "Get me some of those". He will be receiving them in time to use them in his "off-tour time" this spring, with their very cool Collective Soul logo.
I was so impressed with their live show in Chicago that I decided to buy them all Gotta-Grips myself. I am not sure who will read this blog, but please don't tell Ed about the surprise that is headed his way from Westy!
If you want to hear their new music, check out their web site at http://www.collectivesoul.com, it is very good, as is their live show.
It's funny how many rockers are good golfers; Alice Cooper, Iggy Pop, blues legend Kim Simmonds of Savoy Brown, Darius Rucker & crew from Hootie & the Blowfish, even Tommy Lee occasionally wields a seven-iron.
Now that we are doing full color printing on our product we can get three (we're working on even more in the future) logos so that the value of the product becomes equal in its "billboard" capability, as well as its usefulness (product to help golfers get a better grip on their clubs as they play).
Now that we are doing full color printing on our product we can get three (we're working on even more in the future) logos so that the value of the product becomes equal in its "billboard" capability, as well as its usefulness (product to help golfers get a better grip on their clubs as they play).
It is also good to think that in some way our product can be enjoyed for the way it looks, in addition to the way it works…I guess you could say we are putting the CUSTOM back in Customer Relations. If you are interested in seeing more of our products, including our patented Gotta-Grip, you visit us at http://www.gotta-grip.com.
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