Gotta-Grip Golf Blog

My business partner Bill and I first displayed our product Gotta-Grip using the trade show booth you see in the picture below. This was built by the company that was marketing our product at the time.

In case you are wondering if this is real wood or not, it is real; and real heavy too. We set this booth up three times with the help of our friend Gary & crew from Legend Marketing Group (actually the first two times we helped Gary).

As you can see it is a small replica of a pro shop replete with slat-wall, a podium, electric outlets to run the machines to capture trade show attendee information...the works!

A total of nearly 50,000 eager promotional products distributors filed by this booth, and many who sell logo products to golf tournaments stopped by to say, "what's that...does it clean grips, hold golf balls?" We would then explain that our product was a grip conditioner, and demonstrate it as many times as we could in a three-day period at each show.

What you can't see in the above picture is just how darned heavy the thing is...

I was always nervous that the wall (about 275 lbs.), would come crashing down like the house in the Wizard of Oz , leaving nothing but a bunch of legs and shoes visible to those passing by looking on in horror. Luckily that never happened.

We did meet a lot of great people, and got to show Gotta-Grip to thousands of eager promotional products distributors; who would in turn, order samples to show their golf tournament director, and corporate clients.

Now that we're settling in marketing our product for 2008, we will no longer be requiring four refrigerator-sized crates, fork lifts, dock workers to haul us into place. But I guess I look at the picture now with fond memories.

We offer black product now, perfect for displaying the multiple color logo options, instead of the different color samples in the picture.

As for trade shows, we started adding videos to help make sure everyone walking by gets a full understanding of what Gotta-Grip does.